8 Reasons the NIL Era Is Basically the Wild West Right Now
One year into the NIL era, college sports have transformed into a high-stakes digital economy. Larry Chen breaks down the winners, the losers, and the chaos.
Articles by Larry Chen
We Need to Talk About Who Actually Won the NIL War
One year into the NIL era, college sports has transformed into a high-stakes content machine. Larry Chen breaks down the winners, the losers, and the chaos.
We Need to Talk About How Women’s Sports Became Must-Watch TV
The 'niche' label is dead. With 18.9 million viewers for the NCAA finals, women’s sports are no longer a charity project—they're the smartest investment in media.
9 Times Athlete Activism Became a Billion Dollar Brand Strategy
From Michael Jordan's neutrality to LeBron's 'More Than An Athlete,' explore how social justice became the ultimate marketing tool for billion-dollar brands.
We Need to Talk About Why Every Celebrity Owns a Team Now
From Ryan Reynolds to LeBron James, celebrities are no longer just fans—they're the bosses. Larry Chen explores how the 'Wrexham Effect' changed sports forever.
We Need to Talk About How Celebrities Turned Sports Into Content
Sports ownership is no longer about winning games—it's about streaming deals. From Ryan Reynolds to LeBron James, find out how A-listers are changing the game.
How the NBA Tunnel Walk Became the World’s Most Expensive Runway
From the NBA tunnel to the F1 paddock, athletes have replaced models as the primary drivers of luxury fashion. Here is how the 'fit check' took over the world.
We Need to Talk About How the Streaming Wars Killed SportsCenter
The 11 PM SportsCenter didn't just fade away—it was dismantled by the streaming wars and fragmented media rights. Larry Chen on what we lost.
7 Ways College Football NIL Deals Created a Brutal New Class System
NIL was supposed to save college football, but it’s created a brutal class system where the rich get richer and the underdogs are just farm teams.